Shaping Hainan brands to attract global tourists

At the recent international tourism exhibition both at home and abroad, "Summer Tour to Hainan" became a hot topic. At the Beijing International Tourism Expo 2019, which opened on June 18, Hainan Pavilion highlighted 33 excellent summer tour routes. At the 33rd Hong Kong International Travel Expo, Hainan exhibitors focused on promoting Hainan's wonderful summer activities and excellent summer tour routes.  

In view of the characteristics of summer tourism market, Hainan has intensified the promotion of large-scale sports events such as sailing, windsurfing and so on, striving to attract more tourists to Hainan to participate and experience, and stimulating sports tourism consumption.

Moreover, with the implementation of the policy of visa-free entry for tourists from 59 countries and the continuous opening and intensification of overseas flight routes, the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province has carried out precision marketing in Russian-speaking areas, Japan, Korea, Southeast Asia, Hong Kong, Macao and Taiwan and other key tourist markets, strengthened the overseas export of Hainan Tourism brands, and promoted the implementation of the goal of "Opening 100 overseas routes and receiving 2 million inbound tourists by 2020" proposed by the provincial Party committee and the provincial government. Hainan's tourism internationalization level will thus be comprehensively promoted.

Thanks to the continuous enrichment of Hainan's tourism products and the promotion of new tourism marketing themes, the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province has increased the promotion of Hainan's tourism products according to the different conditions of the inbound tourism market according to different emphasis and characteristics.

In the series of tourism promotion activities conducted by Hainan Tourist Promotion Group to Osaka, Japan and Seoul, Korea, our province focuses on promoting new tourism products and new industries, especially golf tourism products. The Hainan International Golf Alliance signed a memorandum of understanding and cooperation with the Japanese head office of China International Travel Service Limited and reached an agreement on jointly promoting the golf tourism market.

"We will actively play the role of the newly established Hainan International Golf Alliance to promote the brand of Hainan Golf Tourism to the world and expand the consumption of golf tourism, and contribute to the construction of the International Tourism Consumption Center." said the responsible person of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province .

The exhibition industry has developed rapidly in Hainan in recent years. The image of Hainan awards travel destination has become increasingly prominent. Statistics show that in 2018, Hainan's exhibition industry realized revenue of 20 billion yuan, a year-on-year increase of 19.7 percent. Recently, the Provincial Office of Tourism and Culture will organize a group to attend 2019 Beijing International Business and Awards Travel Exhibition, to further promote the image and brand of tourism destination of exhibition and award.

In the summer tourism promotion and consumption activities of Hainan in 2019 that have already begun, the "going out" series of promotion activities will continue to be intensively presented at home and abroad. Relying on the favorable conditions of cultural tourism integration, Hainan will  promote Hainan's marine, health and wellness, cultural, exhibition, rural and other special tourism products, while increasing the integration and promotion of cultural products such as performing arts, intangible cultural heritage, to show Hainan's multi-cultural charm.

Source: Hainan Daily

Responsible editor: 陈书敏
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