Attaching to Sanya, the news editor of the OCA created an English slogan for the ABG

Jeremy Walker, the editor of OCA(the Olympic Council of Asia), explained the concept of creating the emblem and slogan at the launch ceremony of the 6thABG.

In the evening on October 25th, with the announcement of the English slogan for the 6th ABG in 2020, Jeremy Walker, the news editor of OCA, accessed to public view. As the creator of the English slogan, Jeremy Walker told the reporter the story behind the slogan creation.

In 1989, Jeremy Walker came to Hong Kong, China from the UK. He is now living in Macau, China. He can speak fluent Cantonese and has his own unique views on Chinese culture.

“Sanya is a city that people can easily fall in love with,”Jeremy Walker told reporter that the OCA had held two meetings in Sanya to give him a chance to feel Sanya up close.“I was amazed! So beautiful–sparkling sea, golden beaches, lush, tropical and immaculate gardens, forests, mountains, clean, square-built roads, luxurious hotels and considerate services,”Jeremy Walker spoke highly of the impression of Sanya. It was the love for Sanya which also gave him a wonderful chemical reaction with the city.

"When I learned that the ABG in Sanya was collecting slogans and emblems all over the world during OCA meetings, I thought of the Sanya international tourism logo which impressed me before, which made by the word —'Sanya'." Jeremy Walker said that at this time, “See Ya in Sanya!”was inspired immediately in his mind.

“It is a short and snappy slogan. It is easy to say and more importantly easy to understand for everyone, no matter the language barrier. Chinese, Japanese, Korean, Arabic, Russian plus all languages in the five zones of OCA—‘See Ya in Sanya’ is a happy and fun slogan and people from different countries can say it to each other and everyone will understand! “Jeremy Walker said.It is easier to communicate internationally. It reflects the concept advocated by the Asian Beach Games—young, interesting and friendly, and also conveys the city image of Sanya's open, inclusive and innovative.

Sanya is an international tourism city. According to Jeremy Walker, the city will attract the attention of the world.“With 45 countries and regions in the OCA, plus all the international delegates and observers from Europe and other continents, for example from the International Olympic Committee in Switzerland, Sanya will be a sports spotlight, and the TV images and photographs will promote Sanya as a tourism resort–not only for the Chinese but for international visitors. For example, the opening ceremony of the 6th ABG at the famous tourist spot will produce very stunning and spectacular images. The vigour of Sanya and the wonderful Asian Beach Games are worth being looked forward to,”Jeremy Walker Said.

Responsible editor: 丁昕
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