Hainan promotes itself at 2019 Japan Tourism Expo


BoBoYeah is a popular mascot representing Hainan's tourism and culture. [Photo/Xinhua]

The 2019 Japan Tourism Expo, one of the world's leading tourism trade events, was held in Osaka from Oct 24 to 27, and China's tropical island Hainan sent a delegation of representatives of its tourism industry to further increase the global exposure of its tourism resources.

At the expo which was attended by over 1,400 enterprises and exhibitors from across the world, Hainan showcased its tourism image and spotlighted the island's tourism products, such as coastal leisure events, high-end resort hotels, emerging resort complexes, golf and surfing sports, as well as airline flights.

In addition, it also promoted its diversified cultures by staging a dance performance by BoBoYeah, a popular mascot of Hainan's tourism and culture, as well as organizing an interactive activity, broadcasting promotional videos, and giving away publicity materials on Hainan. 

On Oct 23, the delegation brought BoBoYeah to Kumamoto Prefecture, where the iconic Hainan mascot met with its renowned Japanese counterpart, the rosy-cheeked brown bear Kumamon. The Hainan team communicated with their Japanese counterparts on how to develop the "mascot economy" and sought cooperation to improve BoBoYeah's image in Japan.

Japan has consistently been an important source market for Hainan province. In February of this year, the Haikou-Osaka air route was re-opened, which was a key step for the province to further develop its presence in the Japanese market. The South China province is seeking to increase its advertising efforts in Japan and give a boost to its tourism economy by attracting Japanese visitors.

Responsible editor: 陈书敏
  • WeChat

    Scan QR code
    with Wechat
  • APP

    Access to
    download page
  • Wechat
    Small program

    Scan QR code
    with Wechat
  • weibo

    Scan QR code
    with weibo

This is Hainan

Take you into Hainan and understand Hainan Enter the column
关于我们 | 广告服务 | 法律声明 | 网站地图 | 跟帖评论自律管理承诺书
海南南海网传媒股份有限公司 版权所有 1999-2020 地址:海南省海口市金盘路30号新闻大厦9楼 电话:(86)0898-66810806  传真:0898-66810545  24小时举报电话966123
互联网新闻信息服务许可证:4612006002 信息网络传播视听节目许可证:2108281 互联网出版许可证:琼字001号
增值电信业务经营许可证:琼B2-2008008 广告经营许可证:460000100120 琼公网监备号:46010602000273号
本网法律顾问:海南东方国信律师事务所 李君律师
南海网备案号 琼ICP备09005000号