新罗酒店总裁看好与海旅免税的未来合作 | Hotel Shilla boss salutes HTDF deal

新罗酒店上月宣布与海南旅投免税品有限公司(简称海旅免税)展开合作,进军海南离岛免税市场。近日,新罗酒店旅游零售业务总裁韩仁奎在采访中强调了此举的重要性。

两家公司于7月21日签署了一份意义深远的谅解备忘录,旨在建立深远的战略合作关系,并最终成立合资公司。

7月21日,海旅免税与新罗免税店管理层在线签订协议

韩仁奎在接受《穆迪达维特免税报告》 采访时表示:“长期以来,新罗酒店积极研究、实施海外扩张战略。我认为这对我们的生存和发展至关重要,因为韩国本地免税市场面临着竞争过度的挑战。作为该战略的一部分,新罗已在新加坡及香港等地成功发展了海外机场业务。

“通过合资形式开设市区免税店,将增强新罗的海外业务组合,让我们不再过度依赖于机场特许经营业务。此外,海南是未来极为重要的旅游零售热点、潜力巨大,因此新罗认为此次合资是一个极佳的机遇。”

新罗酒店旅游零售业务总裁韩仁奎

韩仁奎表示,公司继续支持韩国品牌并帮助它们在开拓国际市场—— “将极具潜力的韩国品牌引入海外市场,这是新罗的一贯传统,大家应该很熟悉。我们将会在海南延续这个传统。”

“我们的合作伙伴 [海旅免税]不仅希望能有众多知名韩国品牌来此落户,还希望能吸引多元化的新晋韩流潮牌。因此,新罗会积极努力,在海南孵化、引进韩国品牌。”

通信及商务的数字化,是新罗酒店子公司新罗免税店的另一个传统优势。公司是否也计划将该能力注入其在海南的合作伙伴关系呢?

“那是当然,” 韩仁奎十分肯定地答道。“从在线商务、数字营销,到客户数据管理,新罗在数字生态系统投资方面有着悠久的历史。我可以很自豪地说,新罗绝对是业界顶级的数字化先驱之一。

“无可否认,旅游零售业在后新冠时代将经历大变革。我们已经看到了业内趋势的急剧变化,同时,建立面向Y世代和Z世代年轻人的数字平台成为了越来越重要的任务——这些都是变革的例证。”

新罗免税店位于首尔的旗舰店

“谅解备忘录中提到,要利用新罗的专业知识和经验,与我们的伙伴进行广泛的合作。新罗将与海旅免税进一步商讨,利用或移植其数字平台和运营系统,得出一套全方位、多层次的战略合作计划,” 韩仁奎补充道。

谈到此次战略合作关系的潜力时,他总结说:“我认为,海旅免税和新罗通过谅解备忘录建立的新战略联盟为双方来说都是一个很好的机会,具有重要意义。”

Hotel Shilla Travel Retail President Han In-gyu spells out significance of Hainan alliance

Han In-gyu, President of Hotel Shilla Co’s travel retail business, has emphasised the importance of the company’s move into the Hainan offshore duty free sector with Hainan Tourism Investment Duty Free Co (HTDF), announced last month.

The two companies signed a far-reaching MOU for a strategic cooperation agreement designed to culminate in a joint venture.

Han told The Moodie Davitt Report: “Hotel Shilla has actively studied and implemented an overseas expansion strategy for a long time. I think it is crucial for our survival and growth due to overly escalated competition in the Korean duty free market. As part of this strategy, Shilla successfully entered overseas airport operations, including Singapore and Hong Kong.

“Taking the format of a JV, the addition of downtown duty free will enhance the business portfolio of Shilla’s overseas expansion strategy as it was heavily relying on airport concessions. Furthermore, Hainan is a key travel retail location of the future with enormous potential, so Shilla deems this JV as a good opportunity.”

Han said that the company would maintain its tradition of championing Korean brands and helping them grow internationally. “You must be familiar with Shilla’s effort to introduce Korean brands with high potential when entering overseas markets. This case will echo that approach,” he said.

“My partner [HTDF] especially wishes to attract not only already successful Korean brands but also diverse rising K-fashion brands. So Shilla will actively incubate and introduce Korean brands in Hainan.”

Another traditionally strong suit for Hotel Shilla subsidiary The Shilla Duty Free is digital, both in terms of communication and commerce. Does the company also plan to bring that capacity to the Hainan partnership?

“Of course,” Han replied. “Shilla has a long history of investment in the digital-based ecosystem, encompassing online commerce, digital marketing and customer data management. And I am proud to say that Shilla is definitely one of the top digital players.

In 2020 The Shilla Duty Free integrated its rewards system

to improve customer convenience

“No-one can deny that travel retail will not be the same in the post-COVID era, exemplified by a drastic change of trend and the rising importance of digital platforms oriented to the MZ generation.”

“Collaboration across a wide spectrum is mentioned in the MOU to utilise Shilla’s know-how and experience. Shilla will discuss an extensive and in-depth collaboration plan, utilising or transplanting its digital platform and operations system,” Han commented.

Summing up the Hainan partnership’s potential, Han concluded: “I think it is a good opportunity for both HTDF and Shilla to form a strategic alliance through this MOU and it has important significance.”

原标题:新罗酒店总裁看好与海旅免税的未来合作 | Hotel Shilla boss salutes HTDF deal

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